top of page
Search


Attracting & Retaining the Right Clients
Your customers are more than just a sale. Be sure you are giving them value to become a trusted resource that keeps them coming back to you!
Crystal Peterson
Apr 12, 20214 min read


Smart Goals & Strategic Planning
You'll need to develop excellent goal-setting skills and be committed to achieving them throughout the start-up process and well beyond.
Crystal Peterson
Apr 5, 20216 min read


Foundational Marketing
You need a strategy for attracting a steady flow of ideal prospects, taking them through a sales process, and delivering on your promise.
Crystal Peterson
Mar 29, 20216 min read


How To Create a Brand Identity
Develop your brand positioning statement so you can effectively communicate with your prospects with purpose and intention.
Crystal Peterson
Mar 22, 20217 min read


The What, The Who & The Niche
When starting a business, you need to get clear on what problem you solve and for whom.
Crystal Peterson
Mar 15, 20215 min read


Starting a Business
A Comprehensive Guide for the Aspiring Entrepreneur You want to be an entrepreneur and starting a business is so damn exciting! But, it...
Crystal Peterson
Mar 8, 20212 min read


Why You Need a Website, Even for a Small Business
Is a website a waste of time and money for your small business? Even if you are only offering local products and services, don't...
Crystal Peterson
Jan 27, 20213 min read


Revamp Your Habits for Success
There is a way to take control of your habits and it's not with your to-do list, it's with your routines list and creating regular habits.
Crystal Peterson
Jan 14, 20214 min read


5 Helpful Tips for Negotiation
Negotiation can be an artful practice that finds the right scenarios together, helping you move forward with the best deal for both sides.
Crystal Peterson
Jan 5, 20213 min read


Take Control of Your To-Do List
Show that to-do list who's boss and start prioritizing what needs to get done now and what can wait until later.
Crystal Peterson
Dec 11, 20204 min read


5 Steps To Increase Client Engagement
Connecting with new clients is a great accomplishment! But... just because you bring in new clients doesn’t mean your ongoing business...
Crystal Peterson
Dec 2, 20203 min read


Reduce Stress & Overwhelm
Manage stress effectively, so you can stay in motion without letting the overwhelm take over.
Crystal Peterson
Nov 27, 20203 min read


Lessons From a Network Marketer
5 lessons from a Network Marketer
Crystal Peterson
Nov 17, 20203 min read


Relationship Building: Online Marketing to Build Lifetime Customer Relationships
Successful businesses are founded on the relationships developed with their customers. Gone are the days where customers were simply...
Crystal Peterson
Nov 2, 20203 min read


Marketing on a Budget
Just because you are investing in marketing doesn’t mean that you need to break the bank.
Crystal Peterson
Oct 20, 20203 min read


How to Juggle the Daily Tasks of a Small Business Owner
Maintain a sense of balance while working and schooling at home, and still get shit done!
Crystal Peterson
Oct 1, 20204 min read


Tips for Setting Up an Email List and How it Can Benefit Your Company
Here are a few reasons why businesses of all sizes should be leveraging email marketing!
Crystal Peterson
Sep 17, 20203 min read


How Testimonials & Social Proof Can Help Your Business
Build social proof into your online marketing plan. Online reviews have transformed the way buyers find businesses and make decisions.
Crystal Peterson
Sep 8, 20203 min read


The Customer Journey: Leading Customers to Your Products & Services
When you put your customers at the heart of your business, you will find that your company is set up for long-term success.
Crystal Peterson
Jul 9, 20203 min read


5 Ways to Stay Organized In Your Business
Implementing a few good organization strategies in your business can ensure your team is staying focused and motivated.
Crystal Peterson
Jun 23, 20203 min read
bottom of page